Why Client and Artist Communications matter?

Client and artist communication is where sustainability moves from a backstage effort to a shared experience. Every interaction from the hospitality rider to the green room setup reflects a venue’s values and can influence how artists, agents, and third-party renters engage with those values. When venues communicate clearly and creatively about sustainable options, they make it easy for partners to participate. These approaches not only reduce waste and costs but also strengthen the venue’s brand as a leader in conscious entertainment. Artists notice when a venue cares; it deepens their respect, enhances their comfort, and often inspires them to carry that same message to their fans. For third-party renters, clear sustainability guidance provides a roadmap for aligning with the venue’s standards while keeping their events seamless and professional, ensuring that sustainability is part of every show, no matter who’s hosting it.

So, what can you do?

Venues can strengthen their relationships with artists and clients by making sustainability part of the hospitality experience. Simple shifts like offering eco-friendly rider swaps, featuring reusable bottle programs, posting green room signage, and providing sustainability guidelines for third-party renters turn good intentions into actions. These touchpoints make sustainable choices easy, visible, and memorable, showing that caring for people and the planet can enhance comfort, creativity, and connection both on and off the stage.

Recommendations

  • Sustainability Rider Swaps

    Offer a simple, optional “Sustainability Rider” alongside standard contracts. This can include pre-vetted eco-alternatives like reusable dishware, locally sourced catering, and composting options. Presenting sustainability as a flexible upgrade (rather than a restriction) helps artists and renters opt in with ease.

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  • Reusable Bottle Program

    Replace single-use water bottles with branded reusable ones that artists and crews can borrow, return, or keep as souvenirs. This small gesture cuts plastic waste and reinforces your commitment to sustainability in a personal, memorable way.

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  • Green Room Signage

    Install engaging sustainability posters or fliers in artist and crew spaces. Use visuals and short, inspiring language to highlight your venue’s mission and share simple actions artists can take, such as proper waste sorting and energy-saving tips. These touchpoints make sustainable behavior intuitive and part of the experience.

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  • Artist Spotlights

    Celebrate artists who embrace sustainability through digital features or venue promotions. Sharing their stories builds community pride and positions your venue as a hub for creative leadership in sustainability.

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  • Third-Party Renter Guidance

    For external event hosts, create a short sustainability checklist or mini-rider outlining best practices for waste, energy, and hospitality. This keeps standards consistent while giving renters flexibility and support to meet them.

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